Authentic Storytelling Across Platforms

With over 10 years of experience in content strategy, digital marketing, and community engagement, I specialize in crafting social media narratives that feel personal, purposeful, and powerful.

I’ve led storytelling efforts for brands with audiences of over 200,000 followers at Visit Mammoth, managed four unique brands simultaneously at Future Bars, and collaborated cross-departmentally to launch campus-wide initiatives at Bard College.

where’s wallock (this blog!) consistently sees a 90% engagement rate on posts, reflecting my deep understanding of how to connect with audiences authentically.

I bring a blend of data-informed strategy, creative vision, and mission-driven messaging to every campaign I touch.

Backroads

  • Asked to create a storytelling feature on my trip to Peru including photography, writing and video

Visit Mammoth

Bard College

Future Bars

Found Object

where's wallock | Travel Blog