Authentic Storytelling Across Platforms
With over 10 years of experience in content strategy, digital marketing, and community engagement, I specialize in crafting social media narratives that feel personal, purposeful, and powerful.
I’ve led storytelling efforts for brands with audiences of over 200,000 followers at Visit Mammoth, managed four unique brands simultaneously at Future Bars, and collaborated cross-departmentally to launch campus-wide initiatives at Bard College.
where’s wallock (this blog!) consistently sees a 90% engagement rate on posts, reflecting my deep understanding of how to connect with audiences authentically.
I bring a blend of data-informed strategy, creative vision, and mission-driven messaging to every campaign I touch.
Backroads
- Asked to create a storytelling feature on my trip to Peru including photography, writing and video
Visit Mammoth
- Digital Marketing Coordinator – Visit Mammoth
- Visit Mammoth’s Facebook, Twitter, Instagram
Bard College
- Digital Media Assistant – Bard College
- Lead social media photographer. Launched first campus Instagram account and oversaw growth for four years, resulting in the growth of 8,000 followers.
- Bard’s Facebook, Twitter, Instagram, website
Future Bars
- Social Media Manager and Sales Associate – Future Bars Ltd
- Lead social media photographer and managed four brands across multiple social channels.
- Little Blackwood Instagram & Facebook. Rhino’s Ski Shack Instagram & Facebook.
Found Object
- Research and Marketing Coordinator – Found Object Films
- Lead content creator for organization’s website, Facebook, Twitter, LinkedIn and mailing list.
